Your mirror reimagined

Launching in 2018, our interactive SmartMirror
will revolutionize all mirrors around the world.

About us Product

About us

Established in 2016 in The Netherlands at the University of Twente, SmartMirrors is an electronics and software company that focuses on the development of inter-
active, intelligent mirrors. With these intelligent mirrors we provide users live information such as the time, weather and traffic updates, news, YouTube videos and more. Our mirrors are touch sensitive, water-resistant and can easily be mounted to every bathroom wall.



The SmartMirror is an out of the box product that
brings interaction and entertainment to an otherwise static environment. With our mirror, it becomes possible to watch Netflix while taking a bath, or watch makeup tutorials straight from your mirror.

Fully customizable

With the SmartMirror OS, you can fully customize your mirror interface and install all the apps that you need to enrich your bathroom.

Smart and elegant

Our mirror has an intuitive and smart user interface that adjusts itself to your needs. Its minimal design fits in every bathroom.

Live updates

The SmartMirror is connected to the internet and always delivers you the latest news, weather, agenda, traffic and social media updates.

Product Specifications

Our SmartMirrors are equipped with the latest technology and a unique operating system. The following specifications will give an indication of what our mirror is capable of.

  • 64x41 cm
  • 96x58 cm
  • 3-5 cm thick
  • Touch support
  • 16GB memory
  • Full HD or UHD
  • WiFi and Bluetooth
  • Built-in speakers
Built-in apps
  • Time
  • Weather
  • News
  • YouTube
  • Facebook
  • Twitter
  • Radio
  • To-do Lists
  • Agenda
  • Traffic
  • And many more...
SmartMirror OS
  • Always connected to WiFi
  • Unique user profiles
  • Update support


SmartMirrors is an initiative by two Dutch entrepreneurs: Menno Noorlander and Ivar van Wooning. The company is growing quickly to become the most important manufacturer and supplier of SmartMirrors in the world. Ever since our launch in early 2016, many successful engineers, product designers and marketeers have joined our team.

Contact Us


If you need further assistance or have any questions related to our
product, please do not hesitate to contact our team of experts.
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